Minister Nikolina Angelkova meets Portuguese Minister of Economy Antonio Pires de Lima

01 August 2015

Bulgaria will use Portugal’s experience in planning the advertising strategy of the country. This was agreed between the Minister of Tourism of the Republic of Bulgaria Nikolina Angelkova and Portuguese Minister of Economy, Antonio Pires de Lima. The meeting was also attended by the Secretary of State for Tourism Adolfo Mesquita Nunes.

During the meeting the parties agreed on a Protocol concerning the cooperation between the two countries. It will be signed this September when the General Assembly of the World Tourism Organization is held. Cooperation in the field of marketing was also discussed throughout the meeting. “We have managed to adjust the way our county is being promoted and now we advertise winter tourism in the summer and vice versa” said Minister Angelkova.  She also noted that for the new advertising programme great focus is put on digital marketing.

Minister Pires de Lima mentioned that Portugal has chosen a similar way of advertising. The marketing strategy of the country  includes mainly interrnet channels and journalistic tours while press and TV advertising are scarce. Around 500 media tours were organized last year and the result is 60 million tourists annually.

“Experience shows that such approaches are very effective for smaller countries and this is why we are heading towards such an initiative”, said the Bulgarian Minister . In this regard Minister de Lima expressed readiness to provide our country with Portugal’s marketing strategy. He emphasized the importance of having a focus– hence they have concentrated their efforts in 13 foreign markets and take part in a limited number of travel exhibits.

Both Ministers agreed to reinforce the bilateral cooperation  and to further explore possibilities of developing and promoting a joint tourist product.


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