The star of Bulgarian rhythmic gymnastics accepted the invitation from the Minister of Tourism, Dr. Ilin Dimitrov, to take part in the campaign through which popular and successful Bulgarians represent our country to an international audienceWorld rhythmic gymnastics champion Stiliana Nikolova will take part in the Ministry of Tourism’s initiative to promote Bulgaria to the world. She was presented with a statuette featuring a golden rose by Minister Ilin Dimitrov and accepted the invitation to become an ambassador for Bulgarian tourism, sharing her favorite places and personal messages about our country.“It is an honour for me, and I am happy to accept this mission. I feel rested, energized, and ready for the next big goal—the 2028 Olympics in Los Angeles,” Nikolova said.The 21-year-old star was accompanied by Iliana Raeva, president of the Bulgarian Rhythmic Gymnastics Federation. Minister Dimitrov congratulated Stiliana Nikolova on her outstanding performance at the World Championships in Frankfurt in August.“I was deeply impressed by the passion with which you step onto the mat. You are a source of great pride for our country, and this achievement is historic—a gold medal in the individual competition after 25 years!” said the Minister of Tourism.Bulgarian Gymnastics Federation President Iliana Raeva highlighted the immense dedication behind Nikolova’s successes. According to her, Bulgaria has the potential to be recognized around the world precisely through its successful athletes.“We are an exceptionally talented sporting nation with Olympic champions in over 15 sports. Our country is unique and much loved, and it is important to promote it to the world,” Raeva said.Stiliana Nikolova was born in Cairo, the capital of Egypt, and in addition to Bulgarian, she speaks English, Arabic, and Russian fluently. She will record video messages intended for a broad international audience, in which she will talk about the beauty of our homeland.Today, the champion is heading to the “Belmeken” high-altitude training center to continue her training. Stiliana will also take part in the climb up Mount Zabcheto in the Eastern Rila Mountains, from where she will share her experience of one of Bulgaria’s most impressive natural destinations.The Ministry of Tourism’s campaign already features Bulgarians with international recognition, including the winner of Eurovision 2026, DARA; Oscar-nominated actress Maria Bakalova; Olympic and world weightlifting champion Carlos Nasar, and soccer legend Hristo Stoichkov.Also joining the initiative are world kickboxing star Stoyan Koprivlenski, Olympic snowboard medalist Tervel Zamfirov, and Olympic biathlon medalist Lora Hristova.
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Stiliana Nikolova Becomes an Ambassador for Bulgarian Tourism
2026-09-01T13:14:00
https://www.tourism.government.bg/en/kategorii/novini/stiliana-nikolova-becomes-ambassador-bulgarian-tourism
tourism.government.bg
tourism.government.bg:13575:2026-09-01T13:14:00
The Ministry of Tourism is announcing a photo contest titled “Moments from Bulgaria”
2026-08-31T18:30:00
The Ministry of Tourism is organizing a photo contest titled “Moments from Bulgaria” to showcase favorite places, landscapes, traditions, and experiences from our country.The winning photographs will be used to decorate the institution's facade windows and for national tourism advertising. Their creators will be invited to a special ceremony at the Ministry of Tourism and will receive honorary awards and certificates.The goal of the contest is to showcase the beauty, diversity, and spirit of Bulgaria through both popular tourist attractions and destinations, as well as lesser-known corners of the country.Each participant may submit up to 5 photographs in the following categories:“People and Traditions” – customs, folklore, crafts, and authentic experiences;“Places and Heritage” – cultural and historical sites, architecture, cities, villages, and iconic tourist destinations;“Nature and Inspiration”—mountains, the sea, lakes, rivers, natural landmarks, and landscapesSome of the photos will be used on the Ministry of Tourism's social media and communication channels. When published, their authors will be cited and acknowledged whenever possible.Conditions for ParticipationJudging will be based on the following criteria:Aesthetics and composition – up to 30 points;Tourist appeal – up to 35 points;Authenticity and emotional impact – up to 20 points;Appropriate format and resolution for subsequent use and printing—up to 15 points.The maximum score for a single photograph is 100 points.Photos must meet the following requirements:They must not have been created or edited using artificial intelligence toolsThey must be in JPEG format with a length of at least 6,000 pixelsThey must not have been previously published in other promotional materialsPhotos should be sent to the following email address: photos@tourism.government.bgParticipants must include the following information with their photos:first and last name;location where the photos were taken;contact phone number;personal social media profile they would like to be tagged in when the photos are published;an attached consent form stating that the participant holds the copyright to the submitted photographs and grants the Ministry of Tourism the right to use them for the purposes of national tourism advertising.When submitting photographs containing recognizable faces (in close-up or with clearly distinguishable features), the participant must also include a signed consent form authorizing the use of the image from each person depicted (or from a parent or guardian for minors).The consent forms are attached.Photos may be submitted through September 30, 2026. They will be evaluated by a jury comprising representatives of the journalism community covering tourism, as well as representatives of the Ministry of Tourism, including a professional photographer and videographer.The “Moments from Bulgaria” photo contest gives everyone the opportunity to contribute to showcasing the authentic face of our country.
https://www.tourism.government.bg/en/kategorii/novini/ministry-tourism-announcing-photo-contest-titled-moments-bulgaria
tourism.government.bg
tourism.government.bg:13574:2026-08-31T18:30:00
More direct flights from Germany to the Bulgarian Black Sea coast in the summer of 2027
2026-08-28T09:43:00
The Ministry of Tourism is attracting new routes from Corendon Airlines and ICC, and is also in talks with CondorA significant expansion of air connectivity between Germany and Bulgaria is expected during the summer season of 2027. New flight schedules will provide additional capacity from key German airports to Varna and Burgas.“Flights, flights, flights—that’s our goal! We want Bulgaria to be more accessible to tourists from Germany, and together with the airlines, we want to establish new direct routes to the Bulgarian Black Sea coast,” Minister of Tourism Dr. Ilin Dimitrov said.Corendon Airlines will operate flights from Cologne/Bonn to Varna and Burgas, as well as from Nuremberg and Stuttgart to Varna. These flights are scheduled to run from May through September 2027.ICC will also provide significant additional capacity. From May 9 to October 3, 2027, the airline will connect Hanover, Düsseldorf, and Leipzig/Halle with Varna and Burgas. At least two flights per week are scheduled from each of the three airports to the two coastal airports, while three flights per week are planned on the Hanover–Burgas and Leipzig/Halle–Burgas routes. Thus, the schedule will include at least 14 flights per week.The launch of the ICC program coincides with the 2027 Eurovision Song Contest in Burgas. The first flight from Germany to Burgas is scheduled for May 9.The new routes complement those of established carriers such as Eurowings, Discover Airlines, TUIfly, Sundair, Freebird, Wizz Air, and others, thereby expanding and diversifying travel options to Bulgaria.The Ministry of Tourism continues to work actively with airlines, tour operators, and airport operators to attract additional air capacity and launch new direct routes for the 2027 season. In close partnership with Fraport Twin Star Airport Management, efforts are underway to attract new airlines and develop air connectivity at the airports in Varna and Burgas.Active discussions are underway regarding the inclusion of Bulgaria in Condor’s route network, which would help further diversify the offerings available on the German market and reach new groups of tourists.Eurovision 2027 in Burgas also creates additional potential for increasing air traffic to Bulgaria. The international event is expected to attract visitors from a number of European markets and stimulate demand for additional transportation and tourism services.Expanding air connectivity is a key prerequisite for increasing tourist traffic from Germany and improving access to Bulgaria’s Black Sea coast.
https://www.tourism.government.bg/en/kategorii/novini/more-direct-flights-germany-bulgarian-black-sea-coast-summer-2027
tourism.government.bg
tourism.government.bg:13573:2026-08-28T09:43:00
The ministers of tourism and regional development have begun working together on reforms related to resort infrastructure
2026-08-21T16:35:00
The Minister of Tourism, Dr. Ilin Dimitrov, and the Minister of Regional Development and Public Works, Architect Ivan Shishkov, held meetings in Varna focused on the development of tourist resorts, infrastructure, and the need for better coordination among institutions, local authorities, and the business community.At the Golden Sands resort complex, the ministers met with representatives of tourism industry organizations, members of parliament, and experts. The need for a comprehensive approach to resort development was discussed, in which infrastructure and the quality of the environment are an integral part of the tourism product.“We are here to work together. The route to the destination, access to the resort, cleanliness, green spaces, beaches, and the quality of services are all key to tourist satisfaction,” Minister of Tourism Dr. Ilin Dimitrov said.“So far, the system has been functioning despite the government’s reluctance to support tourism. It is important that we now work together to create a legal framework that will give a boost not only to a particular resort but to the entire tourism sector,” Minister of Regional Development and Public Works Architect Ivan Shishkov said.Later, at the Varna Regional Administration, the ministers took part in a meeting as part of the Ministry of Regional Development and Public Works’ initiative “The Regions Speak.” The event was attended by Regional Governor Mario Smarkov and mayors from municipalities in the Varna region, the CEO of “Bulgarian Water and Sewerage Holding,” Engineer Venelin Shakov, members of parliament, and representatives of the regional offices of the Ministry of Regional Development and Public Works.Among the topics discussed were the region’s infrastructure development, water and sewer infrastructure, connectivity, and the challenges facing municipalities. For the Ministry of Tourism, this is directly linked to the competitiveness of the Black Sea coast as a tourist destination.The ministers' meetings with representatives of the tourism industry will continue. The next one is scheduled to take place on September 4 at the Sunny Beach resort.
https://www.tourism.government.bg/en/kategorii/novini/ministers-tourism-and-regional-development-have-begun-working-together-reforms
tourism.government.bg
tourism.government.bg:13572:2026-08-21T16:35:00
The Ministry of Tourism is creating an opportunity for the business community to participate directly in reforms in the sector
2026-08-20T13:55:00
The Ministry of Tourism is creating a new mechanism for the participation of businesses, nongovernmental organizations, and citizens in the reform process in the tourism sector.Using a specially designed form, industry representatives will be able to propose specific changes to regulations, administrative procedures, work organization, or other measures that could contribute to a better environment for the development of tourism.The initiative is part of the work of the Council for Reforms in the Tourism Sector and provides an opportunity for proposals from businesses and organizations to be organized and discussed during the preparation of specific reforms.The document has been published on the home page of the Ministry of Tourism’s website and will be accessible via the “Proposals to the Reform Council” button.The goal is for industry representatives to be able to identify not only the challenges they face but also specific solutions for more competitive, efficient, and sustainable tourism.Completed forms can be sent to: reformi@tourism.government.bg.
https://www.tourism.government.bg/en/kategorii/novini/ministry-tourism-creating-opportunity-business-community-participate-directly
tourism.government.bg
tourism.government.bg:13571:2026-08-20T13:55:00
Minister Ilin Dimitrov and Fraport: There Will Be More Flights to Varna and Burgas in 2027
2026-08-20T09:44:00
“We are working consistently to increase the number of flights and improve air connectivity. Our goal is to capitalize on the growing interest in Bulgaria to increase tourist traffic to the Black Sea coast and create conditions for sustainable growth in the coming seasons,” Minister of Tourism Ilin Dimitrov said during a meeting with Michael Reusch, CEO of Fraport Twin Star Airport Management. The conversation also touched on increasing air connectivity in 2027 and the upcoming meeting of TUI Group’s senior management in Bulgaria. Dr. Dimitrov emphasized that the Ministry of Tourism has already sent letters to the airlines Corendon and Condor, as well as to the ICC, and is awaiting specific confirmations regarding the planned flights.Michael Reusch noted that Fraport is ready to accommodate the expected increase in traffic next year and expressed confidence that the expansion of air capacity could provide a strong boost to both Burgas and Bulgarian tourism as a whole.In discussions so far, the tourist airline Corendon is planning new routes from Cologne, Nuremberg, and Stuttgart to Varna and Burgas, while discussions are underway with the German vacation airline Condor regarding approximately 15,500 seats to Burgas from Frankfurt, Nuremberg, and Leipzig. The ICC’s proposals call for approximately 250 flights to the two coastal airports, or roughly 50,000 seats. The Ministry and Fraport also discussed opportunities for joint marketing support for the new routes.The upcoming TUI Group event in Bulgaria on September 24 and 25 was also part of the conversation. Our country is expected to welcome about 150 members of the company’s senior management. “The fact that one of Europe’s largest tour operators has a long-term vision for Bulgaria and is planning a sustainable presence in the country is very good news. It is important to us that this interest be supported by good connectivity, stable capacity, and joint efforts to promote Bulgaria as a tourist destination,” Michael Reusch said. During the meeting, TUI also confirmed that there are no plans to reduce the number of flights from Belgium to Bulgaria.
https://www.tourism.government.bg/en/kategorii/novini/minister-ilin-dimitrov-and-fraport-there-will-be-more-flights-varna-and-burgas-2027
tourism.government.bg
tourism.government.bg:13570:2026-08-20T09:44:00
Minister Ilin Dimitrov: “Improving connectivity will be key to the development of tourism next year.”
2026-08-05T17:36:00
The Ministry of Tourism has initiated an active dialogue with the Ministry of Transport and Communications, Black Sea municipalities, municipalities with international airports, and airport operators to improve connectivity and promotion“Tourism and transportation go hand in hand. The issue of connectivity will be key next year as we work to improve Bulgaria’s accessibility and increase tourist traffic.” This was said by Minister of Tourism Dr. Ilin Dimitrov during a meeting with Minister of Transport and Communications Georgi Peev, mayors and representatives of local authorities from Sofia, Plovdiv, and the Black Sea municipalities, as well as with the heads of the country’s leading airport operators—“SOF Connect,” “Fraport Twin Star Airport Management,” and “Plovdiv Airport.”Minister Dimitrov presented the Ministry of Tourism’s vision for the development of air connectivity and tourism marketing. Among the measures discussed was the creation of a central fund for connectivity and advertising, through which, in collaboration with municipalities, marketing initiatives would be implemented to attract airlines, launch new air routes, and promote Bulgaria in key international markets.“We are taking the first decisive steps toward cooperation between the tourism and transportation sectors, which is of key importance. Our goal is to support the tourism sector and the municipalities with all the resources at our disposal,” said Georgi Peev, Minister of Transportation and Communications. He pledged to support the program to boost airport traffic, which includes discounts and financial incentives for airlines.They discussed ways to use revenue from the tourism tax more effectively to support marketing and transportation connectivity for tourist destinations. Planned changes to the Unified Tourist Information System (ESTI) were also presented, aimed at improving accountability in the sector and implementing European requirements for short-term rentals of accommodations.The Minister of Tourism, Dr. Ilin Dimitrov, presented the large-scale measures aimed at revitalizing the strategic German market through more flights and increased advertising. The “Marshall Plan” includes active collaboration with tour operators, hoteliers, airports, and influencers.“We are also expanding our activities in the markets of Poland, the Czech Republic, Israel, the United Kingdom, and Romania,” the minister said.He also highlighted Bulgaria’s upcoming hosting of the Eurovision Song Contest, which will raise the country’s profile among an international audience. More than 1,000 journalists are expected to visit the country.The two ministers committed to holding meetings with municipalities and airport operators every six months to review progress in tourism and regional development and to plan future joint actions.
https://www.tourism.government.bg/en/kategorii/novini/minister-ilin-dimitrov-improving-connectivity-will-be-key-development-tourism-next
tourism.government.bg
tourism.government.bg:13569:2026-08-05T17:36:00
Bulgaria will host a meeting of the management of one of the largest tour operators in the world - TUI Group
2026-07-28T09:28:00
In September, 155 senior managers at the multinational company will gather at the resort Golden Sands, which provides an opportunity for a direct presentation of the potential of our countryThe Minister of Tourism, Dr. Ilin Dimitrov, held an online meeting with Thomas Ellerbeck - member of the Executive Committee of TUI Group, Director of Corporate Relations and Chief Sustainability Officer, and Vincent Snauert, Head of International Relations of the German tour operator. Air connectivity, the expansion of programmes to Bulgaria, and joint marketing activities with one of the largest integrated tourism groups in the world were discussed.Our country has been chosen to host the TUI senior management meeting, which will be held from September 24-26 in the Golden Sands resort.155 senior managers from the company's various business lines are expected to arrive for the event."Our aspiration is to maintain an active partnership with TUI, based on a specific plan. Hosting the meeting is an exceptional opportunity for decision-makers on tourism programmes, air capacity, hotel partnerships, investments and marketing to get firsthand knowledge of Bulgaria's potential," Minister Dimitrov pointed out.Our country has been part of TUI's tourism portfolio for decades, traditionally as a destination for summer seaside tourism."There is significant potential for broader strategic dialogue and development of our partnership beyond the summer," the Minister of Tourism also said.
https://www.tourism.government.bg/en/kategorii/novini/bulgaria-will-host-meeting-management-one-largest-tour-operators-world-tui-group
tourism.government.bg
tourism.government.bg:13538:2026-07-28T09:28:00
Minister of Tourism Dr. Ilin Dimitrov: "We are launching a national partnership in support of Bulgarian wine"
2026-07-27T14:22:00
The Ministry of Tourism and the Ministry of Agriculture and Food are joining forces with the wine sector to create a national partnership to promote Bulgarian wine as an important part of Bulgaria's identity.The meeting held today at the initiative of the Minister of Tourism Dr. Ilin Dimitrov was attended by the Minister of Agriculture and Food Plamen Abrovski, the Chairman of the Committee on Agriculture, Food and Forestry in the National Assembly Yavor Gechev, representatives of the National Association of Bulgarian Winegrowers, organizations from the wine sector and producers."We are launching a national initiative to give Bulgarian wine the place it deserves. It is important to have a clear map for action with specific steps and an action plan," Minister Dimitrov said.According to the Minister for Agriculture, Plamen Arbovski, authentic grape varieties and traditions are one of Bulgaria’s hallmarks."The development of wine tourism is also a way to encourage the development of rural areas and local communities. We have a lot of work ahead of us, but the possibilities are unlimited," he said.The Chairman of the Parliamentary Committee on Agriculture, Food and Forestry, Yavor Gechev, pointed out that currently Bulgarian establishments and tourist complexes mainly offer imported wines."Now there is a horizon to develop winemaking at full strength and I guarantee the legal changes. The industry must participate actively," said Gechev.Among the proposals on which the institutions and the wine sector will partner are the national initiative "Choose Bulgarian Wine", joint training for hoteliers and restaurateurs on domestic production, professional tastings, development of national and regional wine routes and events.We will also work together to promote local producers and promote the connection between Bulgarian wine, seasonal Bulgarian cuisine and authentic tourist experiences.
https://www.tourism.government.bg/en/kategorii/novini/minister-tourism-dr-ilin-dimitrov-we-are-launching-national-partnership-support
tourism.government.bg
tourism.government.bg:13537:2026-07-27T14:22:00
Additional medical teams and ambulances at Black Sea resorts
2026-07-26T13:08:00
From 1 August, additional medical teams and ambulances will be provided along the Bulgarian Black Sea coast at the initiative of the Ministries of Health and Tourism.This will allow faster access to medical care in the height of summer, when the number of tourists is highest. The additional teams will support the work of local health structures."Caring for the health and safety of tourists is among the main priorities," the Minister of Tourism Dr. Ilin Dimitrov said.
https://www.tourism.government.bg/en/kategorii/novini/additional-medical-teams-and-ambulances-black-sea-resorts
tourism.government.bg
tourism.government.bg:13536:2026-07-26T13:08:00



