WTM London: Ministry of Tourism to hold major roadshow in Germany

08 November 2022

Minister Ilin Dimitrov held working meetings with representatives of the German tourism business – with Sören Hartmann, Chairperson of the Federal Association of the German Tourism Industry and CEO of DER Touristik Group and with Vladimir von Schnurbein, Head of Regional Policy of Lufthansa Group and Eurowings. 

In the meetings, which took place during the World Travel Market (WTM) in London, the strategic importance of the German tourism market for Bulgaria was highlighted and opportunities for joint cooperation in the field of marketing and better positioning of our destination were discussed.

Minister Dimitrov underscored that next year the Ministry of Tourism plans to hold a large-scale “roadshow” in Germany for on-site B2B meetings with a wider range of representatives from the tourism business.

Lufthansa and Eurowings plan to apply a more moderate policy to European destinations next year, with flights to Bulgaria expected to have a slight increase compared to 2022.

In October, the catalogues of German tour operators came out, with discounts for early bookings currently reaching up to -50%. Many of them continue to apply an extremely flexible policy regarding cancellation conditions.

Next week Bulgaria will take part in the international tourism fair in Leipzig (16-20 November) and at the beginning of next year in Stuttgart, Munich and Berlin.

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