Senior managers of the TUI Group had a meeting with Minister Angelkova to negotiate Summer 2018

13 August 2017

Minister of Tourism Nikolina Angelkova held a working meeting with the members of the Executive Board of the TUI Group Sebastian Ebel and David Burling, as well as with other representatives of the world tour operator. During their meeting in Sveti Vlas at the end of the working week, opportunities were discussed for a strategic partnership in the field of tourism in Bulgaria for Summer 2018.

In the meeting Minister Angelkova presented the priorities in the policy of the Ministry of Tourism, laid down in the annual program for national tourist advertising for 2018. “Bulgaria is becoming a recognizable tourist destination and we work consistently in this direction relying on the digital marketing and Internet communications. Our experience shows that the smaller countries must be more innovative and flexible in the marketing approaches, in order to be more efficient”, she stressed.

The representatives of the TUI Group, among which managers of the hotel brand RIU of the tourist group, said that it is very important to work coherently in Bulgaria in order to ensure the quality of the tourist product and the increase of investments in the sector.

David Burling, member of the executive board of the TUI and chief executive director of the Northern region of TUI, said: "We are proud that we are a part of the constantly evolving tourist community in Bulgaria. As a global, integrated tourist group possessing hundreds of hotels and airplanes around the world and having multiple solid and long-lasting partnerships with local hotel owners, we are in an excellent position to encourage even more investments in Bulgaria. This will create new jobs and opportunities for sustainable growth. We look forward to working jointly with the ministry for the promotion of Bulgaria as a worthwhile destination for recreation to our clients around the world.”

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