The Ministry of Tourism Took Part in the International Tourism Exhibition IMTM 2023 in Tel Aviv, Israel

17 February 2023

The participation of the Ministry of Tourism at the International Tourism Exhibition IMTM 2023 in Tel Aviv, Israel in the period 14—15 February 2023 ended with great success.

The interest in Bulgaria by Israeli tourists has been growing in recent years, with tourists now focusing on summer and winter holidays combined with spa programs.

In view of the importance of the Israeli market and the traditionally increasing number of Israeli tourists, as well as in order to increase the interest of Israeli tourists in the opportunities that our country offers for the development of various forms of tourism, the Ministry of Tourism is organizing the presentation of the country as a year-round tourist destination with emphasis on winter and summer holidays, opportunities for spa treatments, cultural and sightseeing tours, leisure travel and more at the International Tourism Exhibition IMTM 2023. The national stand was enlarged this year and covered an area of 100 square meters. Co-exhibitors of the Bulgarian stand were OP Tourism — Sofia Municipality, Varna Municipality, Samokov Municipality, Bansko Municipality, MAXI PARK HOTEL PLtd. and International Leisure Projects EOOD.

The participation in the exhibition aims at presenting the country in an image-building way, raising the visitors' awareness of the various tourism opportunities, making contacts with foreign tour operators and agencies to include Bulgaria in their programmes for 2023/2024 or to enrich them.

IMTM is the oldest travel trade show in the Eastern Mediterranean region of Israel. In terms of importance, IMTM ranks as one of the top international trade fairs in the region, with a steady increase in the number of exhibitors, professional visitors and end-users, as among the countries in the region Israel has the highest number of tourist trips per year. At the 2022 exhibition, 1,288 exhibitors from 38 countries took part on an area of 5,200 square meters, and more than 15,100 people attended, including 9,900 professional visitors.

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