The Ministry of Tourism Presented Destination Bulgaria at the International Fair for Tourism and Leisure in Wroclaw, Poland
The Ministry of Tourism and OP Tourism at Sofia Municipality celebrated our national holiday in Poland by presenting destination Bulgaria at the International Fair for Tourism and Leisure, which took place between 3 and 5 March 2023 in Wroclaw, Poland.
Destination Bulgaria—Sofia was presented with an information stand of 12 square meters and on the opening day of the exhibition on 03 March 2023, OP 'Tourism', together with the Embassy of Bulgaria in Warsaw and the National Tourist Representation held a meeting-presentation with representatives of local tour operators, travel agents, media and government representatives. About 40 people took part in the event and were introduced to the opportunities for tourism and recreation on the territory of Sofia Municipality, as well as the advantages of Bulgaria as a year-round tourist destination. The meeting was hosted by H.E. Margarita Ganeva, Ambassador Extraordinary and Plenipotentiary of the Republic of Bulgaria to the Republic of Poland, and among the guests were Dariusz Kusz, Chairman of the Management Board of the Nicolaus Copernicus Airport in Wroclaw with his two deputies — Mrs. Alicja Wójcik-Golembiowska, Regional Manager CEE and Baltic States of Ryanair, a team of the regional television TVP Wroclaw, journalists from regional and specialized publications and others. At the event, the Ministry of Tourism, Sofia Municipality, together with the Embassy of Bulgaria in Warsaw promoted the air connection between the Polish city of Wroclaw and Sofia, which starts on 27 March 2023. Flights will be operated every Friday and Monday. Thus, residents of Wrocław and Lower Silesia, who traditionally travel to Bulgaria for summer holidays, will have the opportunity to travel to Sofia for weekend visits.
Ambassador Ganeva welcomed the guests and expressed her satisfaction that the talks with the Marshal of the Voivodeship of Lower Silesia on the need to ensure additional connectivity between our countries were already a fact. The low-cost airline's seasonal service provides additional opportunities to increase tourism in both directions. The Chairman of the Management Board of the Nicolaus Copernicus Airport in Wroclaw — Dariusz Kusz emphasized the unique opportunity that opens through the creation of new direct flights for weekend trips of Polish citizens to Sofia, and why not sightseeing tours in Bulgaria as well. Dariusz Kusz pointed out that Wroclaw Airport is ready to support initiatives to present the destination of Sofia on the territory of Wroclaw and Lower Silesia Voivodeship, as well as their presentation in Bulgaria.
Alicja Wójcik-Golembiowska, Ryanair's Regional Manager for Central and Eastern Europe and the Baltic States, addressed the journalists present with an appeal to join the promotion of the Sofia destination in the media they represent, noting that the airline has ambitions to expand its network of connections with Bulgaria. And this year for the summer season two new lines to our sea capital Varna open.
After the greetings, Alexander Serafimov from OP 'Tourism' made a presentation of the Bulgarian capital and the Bulgarian Tourist Attaché in Poland — Nikolay Kostov presented Bulgaria as a year-round tourist destination. Poland is one of the main leading inbound tourism markets for Bulgaria. Last year, more than 353,000 Polish citizens travelled to our country for tourism.
Nikolay Kostov stressed that with the opening of the direct connection between Wroclaw and Sofia, the number of Polish tourists visiting our capital would increase and Bulgarian citizens would have the opportunity to visit one of the most beautiful Polish cities, which is Wroclaw.