The Ministry of Tourism participates in the international tourism exhibition Leisure 2021 in Moscow

Following the implementation of the Annual Program for National Tourism Advertising for 2021, the Ministry of Tourism organizes Bulgaria’s participation in the international tourist exhibition Leisure 2021, which is held in Moscow in the period 07-09.09.2021. Among the main goals for participation in the exhibition “Leisure” are the presentation of the Bulgarian tourist product, the exchange of information about Bulgaria as an attractive tourist destination and holding business meetings with Russian representatives of the tourist media. Within the framework of the Bulgarian participation, the Deputy Minister of Tourism Maria Belkoleva is also on a working visit.

The exhibition is the largest event in the second half of the year on the Russian market and is an official event of the Federal Agency for Tourism of the Russian Federation. In the current 2021, on a total area of 17,000 square meters, 450 companies from 20 countries and 41 regions of Russia are participating, more than 30 business public events are planned to be held. The exhibition is expected to be visited by over 15,000 people over the three days.

Owing to the great importance of the International Tourist Exhibition “Leisure” for the domestic tourist market, Bulgaria has been present for the last twenty-seven years with an independent stand, which is traditionally attended by interested Bulgarian companies. The information stand of our country covers an area of 80 square meters. Among Russian tourists, winter and sea tourism, children’s camps, adventure trips, recreation programs and many other forms of recreation are of interest.

Today in the Metropol Hotel, Moscow, a cultural and information event is held, which is of key importance and is part of the integrated communication campaign of the Ministry of Tourism on the Russian market, which aims to promote Bulgaria as an attractive tourist destination. Among the guests of the event are representatives of leading Russian print and online media, tour operators and tour agencies, congress tourism agencies (MICE), popular influencers and bloggers with a tourist focus. During the event, guests have the chance to get acquainted on the spot with the various opportunities for tourism in Bulgaria, to discuss good practices and to enjoy the Bulgarian spirit and folklore.