The Ministry of Tourism launches the international campaign "Come and Enjoy the Cool Weather in Bulgaria"

Amid the record heatwave in Europe, our country offers a comfortable climate and diverse experiences.

The new digital advertising campaign of the Ministry of Tourism "Come and Enjoy the Cool Weather in Bulgaria" has begun.

It will promote our country as an attractive, accessible and diverse summer vacation destination. The campaign will be implemented through the Google and Meta platforms and will reach millions of potential tourists in key European markets - France, Spain, Italy, Portugal, Germany, the United Kingdom, Turkey, Poland, the Czech Republic and Slovakia.

In the face of increasingly frequent and prolonged heat waves in Europe, Bulgaria offers the opportunity for a comfortable summer vacation, combining a cooler climate, beautiful nature and a rich variety of tourist experiences.

With the message "Come and Enjoy the Cool Weather in Bulgaria", the campaign emphasizes the competitive advantages of our country - sea and mountain vacations, balneology and SPA tourism, cultural routes, active recreation in nature and authentic Bulgarian cuisine.

The goal is to position it as a modern and safe European destination, where tourists can escape the extreme summer temperatures without compromising on the quality and diversity of their summer vacation.