Minister Hristo Prodanov talks with H.E. Christoph Eichhorn, Ambassador of the Federal Republic of Germany

The Minister of Tourism Hristo Prodanov talks with H.E. Christoph Eichhorn, Ambassador of the Federal Republic of Germany. They discussed the promotion of our country among German tourists and future joint initiatives.

“I consider our cooperation as extremely important for both our countries. This has been proven historically and my task will be to continue it so that our two nations can feel closer and closer,” said Minister Prodanov. According to him, everything possible should be done to stimulate tourist travel and business between the two countries, so that common good results can be achieved.

The Minister clarified that the potential of Bulgaria is enormous, but the German market is mainly familiar with our seaside and winter resorts, while cultural, wine and spa tourism still need a serious advertising and marketing campaign. “We will count on your help to have a well-developed and balanced product throughout the year,” he added. According to him, the Bulgarian climate and mineral springs have many healing properties and it is these products that we must distribute, because they are not only beneficial to the economy, but they also have numerous health benefits.

For his part, the Ambassador assured Minister Prodanov that the Embassy is ready to gladly support this concept of the Bulgarian government to promote tourism opportunities in Bulgaria. The Bulgarian Embassy in Berlin also has an important active role in this. “We need to work on the marketing concept, as well as on the better presentation of your country to the strategic markets, such as Germany,” he was adamant and expressed the Embassy’s readiness and that it would lend a helping hand to any good Bulgarian idea that would benefit the tourism industry. This is a great opportunity to promote the wonderful Bulgarian wines, as well as the spa tourism. One current, key factor is that German tourists on holiday in Bulgaria want to feel safe in the situation of the coronavirus pandemic. Therefore, an accelerated immunization campaign, as well as the practical implementation of hotel and restaurant concepts, would be very helpful.