Minister Baltova took part in the International Forum “Culture and Business – Together in the Digital World”

30 August 2021

The Minister of Tourism prof. assoc. Stella Baltova took part in the first International Forum “Culture and Business – Together in the Digital World”. The event, which took place in Sofia, focused on the new opportunities for digitizing the cultural heritage of Bulgaria for future generations. The forum is held under the aegis of the Wonders of Bulgaria Campaign and the largest non-governmental organization for cultural heritage “Europa Nostra”, whose honorary chairman is the world-famous opera singer Placido Domingo, who tomorrow will give a spectacular concert in downtown Sofia together with the opera prima Sonya Yoncheva.

Minister Baltova opened the afternoon second panel of the one-day forum presenting the vision and achievements by the Ministry of Tourism for the digitalization of our cultural heritage – an essential part of the tourism sector that determines the image of destination Bulgaria.

The digitalization contributes to the innovative presentation of the cultural and historical heritage, to its appropriate promotion, to the collection of in-depth information about the sites and their preservation for the future, said Minister Baltova. “We continue to consider the possibilities of cultural and historical destinations to be upgraded and digitally presented, namely in response to the growing demand of tourists for authenticity and preserving their identity,” said the Minister and assured that the online presence is leading in the marketing strategy of the Ministry of Tourism.

During the forum a number of interesting platforms and sites for the rich heritage of Bulgaria and the unlimited new opportunities for tourism that are opening were presented. Three municipalities were also awarded for achievements in the digitization of cultural, historical and architectural heritage – Sofia Municipality, Petrich – for the restoration and socialization of the ancient city of Heraclea Sintica and Burgas Municipality, whose award was personally presented by the Minister of Tourism to Deputy Mayor Denitsa Savateva.

The forum was attended by representatives of business and non-governmental organizations, the university and scientific community, architects, museum workers and archaeologists, mayors and representatives of municipalities with projects in digitalization. Among those present were EU Commissioner Maria Gabriel, the Minister of Culture Prof. Velislav Minekov, Europa Nostra Secretary General Sneška Mihailović, ambassadors and other guests.

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