Minister Baltova discussed the upcoming winter season for tourists from Great Britain with Balkan Holidays

The Minister of Tourism Stela Baltova and a team from the Ministry of Tourism held an online meeting in which they discussed the upcoming winter season and the conditions for entry into the country of tourists from Great Britain with representatives of Balkan Holidays.

Minister Baltova highlighted the importance of Great Britain for winter tourism in our country and stressed that Bulgaria will present itself as a safe destination, in terms of providing good conditions and compliance with all anti-epidemic measures in the resorts.

“We look forward to English tourists coming to our country. We have instructions for the operation of the winter resorts in the conditions of COVID-19, and next week the so-called Health Protocol developed by the Ministry of Tourism,” she added. The health protocol will be available on the website of the National Tourist Portal with up-to-date information on travel conditions, measures in accommodation and meals, which will ensure the safety of tourists.

Representatives of the big tour operator Balkan Holidays, which this year marks 55 years of presence on the Bulgarian market, also said that the UK market is extremely important for Bulgaria and over the years our country has been used as the most affordable destination for skiing and snowboarding. “Our price-package-service has always been at a fairly high level, and most of our customers are tourists who return year after year in Bulgaria,” they said. According to them, thanks to word of mouth advertising, our ski resorts have managed to become even more popular. Destination Bulgaria is a preferred place mainly by young people and families with children who come to study in winter sports, said the representatives of the tour operator.

During the meeting, the advertising and marketing campaigns undertaken by the Ministry of Tourism in the UK market were also discussed, in relation to the current epidemic situation and the opening of our borders to tourists from the island. The Ministry will participate in the upcoming major exhibitions – The International Golf Travel Market (IGTM) and The World Travel Market (WTM). Large-scale advertising campaigns are also being undertaken on BBC, National Geographic and 24 Kitchen, as well as on their digital platforms.

Minister Baltova and the experts from the ministry discussed with Balkan Holidays the measures in support of the business that the Bulgarian government is taking to deal with the consequences of the coronavirus pandemic.