Minister Angelkova: Each region will have its own promotional materials

23 February 2015
Minister Angelkova: Each region will have its own promotional materials

Promotional materials that will feature the diversity and specific characteristics of each region will be provided. This was said during a meeting between Minister Nikolina Angelkova and representatives of the Veliko Tarnovo local authorities, the branch organizations, MPs and others.

“The focus of this year’s national promotional campaign is cultural and historical tourism and Veliko Tarnovo is surely one of its symbols”, said Minister Angelkova. She noted that the Ministry of Tourism will support the municipality’s initiatives to stimulate the tourist flow and promote the city’s historical heritage. This year is the 830th anniversary of the Uprising of Asen and Peter (a revolt against the Roman Empire 1185-1186) and it will be marked with a number of festivities under the patronage of Prime-Minister Boyko Borisov.  

Another important event in the region is the Veliko Tarnovo International Cultural Tourism Exhibition which will be held 1-4 April. Last year there were 85 participants from 11 countries and it is expected that this year interest from foreign exhibitors will be even greater. Minister Angelkova undertook the responsibility to invite her colleague ministers of the other participating countries and thus further promote the trade fair.   

The participants in the meeting also agreed that good infrastructure is vital for the tourist industry. A main priority for the Ministry is the construction of the Hemus Highway which will be only 15 km away from Veliko Tarnovo. This will give an additional boost to the region and the tourist sector in particular as it will improve the road infrastructure between the country’s ancient capital and Sofia and provide better transportation to the big summer resorts. This will allow tourists to travel to the millennial city within hours, noted Minister Angelkova.

She also stated that improved infrastructure of the Trapezitsa historical mountain top will make the country’s ancient capital an even better recognizable and attractive destination.  Under the Operational Program “Regional Development” 2007-2013 over 4 million leva were invested in the project during past years.

According to data by the municipality there has been a 5% growth in foreign tourists for 2014. The Ministry’s campaign for stimulating interior tourism is expected to increase the number of Bulgarian tourists in the region where 5 out of the 50 lesser known sites that are the focus of the campaign are located. These are the St .Nikolsko School, The Emen Canyon, the Ancient Roman City of Novae, the Zarapovo Geo Gomplex and the Kapinovski Monastery of St. Nicholas.

Minister Angelkova and the mayor of Veliko Tarnovo visited the Kapinovski Monastery. The site is socialized but is still not sufficiently recognizable outside the region. Hence, further promotion of both little known sites and popular tourist destinations such as the Church of the Forty Martyrs (Sveti Chetirdeset Muchenitsi) and the Architectural and Museum Reserve Tsarevets in Veliko Tarnovo could attract an even greater number of local tourists.

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