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With great interest the largest autumn tourism exhibition UITM in Ukraine, Bulgaria was opened, with an award for the most creative stand
Today, with great interest, the largest autumn tourism exhibition UITM was opened in Kiev, Ukraine. The event has been held since 1993, and since 2007, Bulgaria has participated in the stock exchange annually.
At UITM 2021, our country is presented with an information stand with an increased area of 54 sq.m. Apart from the Ministry of Tourism as the main organizer of the Bulgarian stand, two tour operators will also take part. On the first day of the exhibition, the Bulgarian stand was awarded for the most creative design.
The traditional exhibition continues to advertise Bulgaria on the Ukrainian market as an attractive tourist destination and a place for year-round recreation, and the focus of Bulgarian participation this fall is “ski vacation in Bulgaria” and “New Year’s programs”.
Our presentation at this international tourism exhibition helps to promote the innovations in the Bulgarian tourist offer and to strengthen Bulgaria’s position as a tourist destination on the Ukrainian market, as the main demand from Ukrainian tourists is for summer and winter holidays, spa treatments and cultural trips.
Ukraine is a generating market for Bulgaria, as for the period from January to mid-September 2021 the number of Ukrainian tourists spending the night in accommodation in Bulgaria is over 100 thousand, and their increase compared to the same period in 2020 is more than 2 times.
The policy of the Bulgarian government in recent years is aimed precisely at creating favorable conditions for the tourism business to find adequate market approaches and meet consumer expectations. We also expect the large tour operators that offer on the Ukrainian market to find appropriate mechanisms to expand the offer and offer the full range of opportunities provided by our country.
