Deputy Minister Modeva participated in the international conference “Contemporary Challenges in Tourism”

 “Our ambition is to establish destination Bulgaria as a year-round, safe and attractive not only with the traditional types of tourism - sea and mountain, but also with the specialized ones such as cultural, congress, balneo and spa tourism, health and others, through which not only to overcome the seasonal nature of tourism in Bulgaria, but also to deconcentrate the tourist flows from the sea and mountain resorts to the interior of the country.” This was stated by the Deputy Minister of Tourism Prof. Mariela Modeva in an online welcoming speech at the opening of the international scientific conference “Contemporary Challenges in Tourism”.

“We are changing our marketing and advertising campaigns to find the best solutions to increase inbound tourist flow despite the crises. We are also introducing new approaches to improve the national tourism advertising, through communication activities in domestic and external target markets against set outcomes committed to economic, social and environmental sustainability objectives,” the Deputy Minister said.

Prof. Modeva welcomed the organizers and participants in the conference on behalf of Minister Hristo Prodanov. This year’s event is attended by more than 160 representatives of the scientific community from 28 countries around the world, making it the largest in the field of tourism in Bulgaria. Foreign participants are over 70%. Among them are a number of distinguished professors and scholars of great prestige in the academic community.

The organizer of the conference is St. Cyril and St. Methodius University of Veliko Tarnovo, in partnership with the National Institute of Geophysics, Geodesy and Geography - BAS.