Bulgaria takes part in IMTM International Tourism Fair for professionals in Israel

09 February 2016

The information stand of Bulgaria was among the first the Israeli Minister of Tourism Yariv Levin visited during the opening of what is one of the oldest international tourism fairs for professionals in the Eastern Mediterranean region of Israel, the IMTM 2016 (February 9 and 10). The official ceremony was attended by the Honorary Consul of Bulgaria in Israel Moni Bar who highlighted the enormous potential of Bulgaria as a destination for year-round recreation.

Over the next two days at the information stand of Bulgaria, which occupies an area of 49 square meters, the Ministry of Tourism together with the municipality of Bansko and three travel agencies will promote opportunities for winter and summer vacation, spa and balneo-recreation and for cultural-historical and city tours.

During the first day of IMTM 2016, Israeli tour operators stated a serious interest to our spa and mountain resorts, to ecotourism and summer tourist packages, as well as to opportunities for family holidays in places with well-preserved history, culture and customs such as Koprivshtitsa and Arbanasi. There is a great demand for family vacations in Bulgaria for at least two weeks in typical multi-family homes.

Israel is a target market for Bulgaria with number of Israeli tourists who have visited the country in 2015 reaching 154 thousand which represents a 20% increase as compared to the previous year. The participation in the fair aims at promoting the country’s image, raising visitors’ awareness of the diverse tourism opportunities we offer and establishing contacts with foreign tour operators and agencies in order to include Bulgaria in their 2016/2017 programs or upgrade them.




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