Bulgaria Participates in the Largest Mass Audience Travel Trade Fair in the World — CMT in Stuttgart

20 January 2023

From 14 to 22 January, the CMT (Caravan — Motor — Touristik) international travel trade fair takes place again after a two-year break in Stuttgart, Germany. For nine days, the exhibition is visited by an average of about 300 thousand visitors, which ranks it in the leading position among the world's travel exhibitions designed for the end customer. According to the organizers, this year the interest from the exhibitors is huge: over 1,600 from 100 countries, with all 120,000 square metres of exhibition space booked. This year's partner country is Mongolia. The tourism fair, dedicated to camping, caravanning and leisure, is complemented by accompanying exhibitions for cycling, hiking, golf, wellness and cruise travel.

The Bulgarian stand is on an area of 40 sq. m., where Albena Tour EAD, Varna Municipality and Camperisimo participate together with the Ministry of Tourism. During the first weekend of the exhibition the interest in Bulgaria is huge. Enquiries are mainly for seaside holidays, sightseeing opportunities, cycling, hiking, rehabilitation and wellness, etc.

The CMT tourism fair is traditionally held in mid-January, when early bookings for the upcoming summer season are still open and many Germans plan their holidays during this period.

The Germans’ desire for journeys and travel is huge. The audience that stops at the Bulgarian stand, for the most part, does not know Bulgaria and wishes to visit it this year. There is targeted interest from the families with children and 55+ segment who wish to combine a seaside holiday with day cultural itineraries or sightseeing trips. Enquiries abound for camping, golfing, cycling, wine tasting, spa and wellness opportunities. The Belogradchik Rocks are depicted on a part of the stand's decoration, which arouses great interest among the German audience. 

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