Bulgaria participated at the International Exhibition IBTM 2022 in Barcelona, Spain

30 November 2022

The Ministry of Tourism, together with representatives of the tourism sector, participated in the International Tourism Exhibition IBTM - Incentives, Business Travel & Meetings in Barcelona, Spain, from 29 November to 1 December 2022.

The exhibition is specialized for business travel and convention tourism professionals, event and conference organizers. IBTM is one of the most significant events in the field of MICE tourism, with more than 1,500 exhibitors from 70 countries in 2022, more than 30,000 professional meetings planned and more than 7,000 professionals registered in the field of business and incentive tourism, which is gaining in popularity.

In order to strengthen the position of Bulgaria as a destination for congress tourism, our country participates in IBTM with an advertising stand on an area of 50 sq. m., where along with the Ministry of Tourism are presented Travel Time Bulgaria Ltd, Municipal Enterprise “Tourism” at Sofia Municipality, “Tsarevgrad Tarnov” EOOD, Varna Municipality and Association “Bulgarian Congress Bureau”.

Group meetings with nearly 70 “buyers” are held at the Bulgarian stand, twice a day, presenting Bulgaria as a year-round destination and the opportunities for business and business tourism in the country.

Our participation in this international tourism exhibition helps to promote our country as a destination for congress tourism. At the same time, incentive and reward trips - one of the most effective methods of expressing gratitude to employees, customers and collaborators - are gaining momentum as part of this segment. Incentive trips both express appreciation for a job well done and are an incentive for future success.

Often combined with team building, they provide many opportunities to practice a variety of activities - from outdoor sports tournaments and recreational games to forms of adventure tourism.

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