In Beijing and Chengdu, two new tourist information centers were launched to promote the Bulgaria destination

06 July 2019

7 offices of our country will be opened in the largest cities, the first one launched in 2017 in the Shanghai metropolis


 Bulgaria has two new tourist information centers in China – in Beijing and Chengdu, Sichuan province.

On June 20th, 2019, a tourist information center was set up in Beijing, whose task is to promote the opportunities for tourism in our country to Chinese citizens and to make contacts between Bulgarian and Chinese tour operators. The official opening ceremony was attended by prominent representatives of China's tourism business.  Greetings and wishes for the center's success were expressed by Secretary General of the World Tourism Alliance, Liu Shijun, Bulgaria's Ambassador to the Asian State, Grigor Porozhanov, and the director of the "Programs and Projects in Tourism" Directorate at the Ministry of Tourism - Milka Nanova. On June 21st, 2019, Bulgaria's Tourist Information Center was also opened in Chengdu, Sichuan Province.

At the opening of the two centers, Mrs. Nanova stressed their importance for promoting a destination Bulgaria to the enormous Chinese market and pointed out that they are the result of the Ministry of Tourism's efforts to make our country even more recognizable in the distant market. She handed over to the Chinese partners the determination of Minister Nikolina Angelkova and her team to deepen cooperation with China as one of the important and extremely promising markets for Bulgarian tourism.

 The opening of the centers in China is the result of a public-private partnership after a signed Memorandum of Cooperation between the Ministry of Tourism of the Republic of Bulgaria and the Chinese Hiseas Tourism Development Group. The company works with tour operators and travel agents on the Chinese market, which book travels to their tourists in Europe. With the Memorandum, the Chinese partner has committed to jointly open with the Ministry of Tourism information centers for tourists in major cities of China, while at the same time helping to promote Bulgaria through various information channels in China. The agreement provides for the opening of 7 tourist information centers in China.

The Ministry of Tourism is also taking part with its stand at the big international tourism exhibition, which opened on June 18 in Beijing. We presented films about Bulgaria, distributed Chinese language advertising materials, held many fruitful talks and meetings in which we established professional contacts, said the Director of Programs and Projects at the Ministry of Tourism, Milka Nana. An interview with the Bulgarian representative was broadcast on the Chinese TV travel channel.

Since the establishment of the Ministry of Tourism as an independent institution, there has been a focused policy for Bulgaria's representation on the Asian markets, especially the Chinese. Back in September 2017, the first Bulgarian tourist information center was opened in the Shanghai metropolis. Then the top executives of China's tourism, aviation, finance and trading business were present in the financial capital of China.

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