Ministry of Tourism prepares active marketing actions to restore the German market

Caretaker Minister of Tourism Dr. Ilin Dimitrov met with the Bulgarian Tourist Attaché in Germany Tihomir Patarinsky to discuss the current situation and the presentation of destination Bulgaria on the German market.

The two commented on the undertaking of active marketing actions related to the organization of expedition and journalistic tours, with the help of which to strengthen the presence of Bulgaria in one of the leading markets for our country - the German market. An agreement in principle has been reached for a group of 40 representatives of the German Association of Tour Operators to visit Bulgaria together with expatriates and representatives of the most influential travel publication fvw in order to promote destination Bulgaria.

 In the autumn it is planned to invite journalists and influencers to participate in the coverage of events related to medical and spa tourism. They should present our country’s readiness to participate in health programs, cultural and historical tourism, as well as intensify activities to prepare for a successful summer season next year.