The Ministry of Tourism, in partnership with Fraport Twin Star Airport Management AD and the Association of the Incoming Agencies in the country (AIA), are planning a large-scale event on the Bulgarian Black Sea coast

04 June 2024

The Ministry of Tourism, in partnership with the concessionaire of Burgas Airport and Varna Airport — Fraport Twin Star Airport Management AD and the Association of the Incoming Agencies (AIA), are planning a large-scale event on the Bulgarian Black Sea coast — ‘Experience Bulgaria’ / ‘Erlebe Bulgarien’. The event will take place between 5 and 7 June in the resort of Sunny Beach. More than 180 representatives of the tourism industry from Germany, Austria and Switzerland will take part in the event. The aim of the organizers is to promote the Bulgarian tourism product among representatives of the three countries, which are among the largest and most important markets for the development of tourism in the country.

The most popular and authoritative tourism media in Germany — fvw | TravelTalk, which is also one of the key media partners of the Ministry of Tourism for the German market, also participated in the organization of the forum ‘Erlebe Bulgarien’ / ‘Experience Bulgaria’. With their assistance, professionals from the tourism sector will have the opportunity to learn in detail about the advantages that the Bulgarian Black Sea coast offers to its guests: the recreational conditions, the cultural and historical heritage of the region, the opportunities for SPA and wellness, the possibilities for practicing various sports, as well as the authentic local cuisine, interpreted through the modernist currents of world cuisine.

The forum will include a number of meetings, as well as a specialized conference moderated by Klaus Hildebrandt (Editor-in-Chief of fvw|TravelTalk) and Dirk Rogl (Travel Commerce), which is expected to be attended by the Minister of Tourism — Evtim Miloshev. There will be a workshop for travel agency representatives, tours of some of the most beautiful spots on the South Black Sea coast, as well as visits and events at some of the best hotels in the region.

The event is part of the marketing strategy of the Ministry of Tourism, which aims to strengthen the image of Bulgaria as a destination with excellent opportunities for summer tourism. The Ministry believes that the joint efforts between the public and private sectors increase the chances of attracting more tourists to the Bulgarian Black Sea coast, making the country a preferred choice for summer tourism in Europe.

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