Minister Stella Baltova discussed the possibilities for promoting Bulgaria in China with the co-founder of TRIP.COM GROUP James Liang

22 July 2021

The Minister of Tourism Stella Baltova discussed the possibilities for digital marketing solutions for the promotion of the tourist destination Bulgaria on the China market with James Liang, co-founder and chairman of the board of directors of TRIP.COM GROUP, who is visiting Bulgaria. Before James Liang, Minister Baltova presented the opportunities for tourism in Bulgaria - cultural, winter and sea tourism, spa and wellness, adventure, golf, culinary and wine tourism, etc., and pointed out that Bulgaria is popular for the richness of its artifacts and mineral springs.

“Promoting this wealth is a priority in our work and we will be happy if more Chinese tourists visit Bulgaria and get acquainted with its sights”, she added. According to her, our ancient history would be of interest to tourists arriving from China and this type of tourist products should be emphasized in planning future marketing activities.

For his part, James Liang explained that in the next six months, Chinese tourists will start planning their vacations again. He noted that more and more Chinese citizens choose to organize their own excursions and travel alone or in small groups, so it is important to present different travel options, focusing on individual and small groups. The two agreed to explore various possibilities for cooperation and agreed that the promotion of destination Bulgaria on the Chinese market should start right now. Group, formerly International, founded in 1999, is one of the most famous travel groups whose shares are offered on the NASDAQ (2003). The company has over 400 million members worldwide and approximately 33,400 employees. Group is a leading travel service provider consisting of major brands such as:, Ctrip, Skyscanner and Qunar. The group holds over 60% market share in China. On its platforms, Group enables local partners and travelers around the world to make informed reservations for travel products and services, by combining comprehensive travel information and resources, as well as an advanced mobile transaction platform. applications, internet websites and 24-hour customer service centers.


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