Minister Miloshev opened a specialized conference within the three-day forum ‘Erlebe Bulgarien’ / ‘Experience Bulgaria’

06 June 2024
Representatives of the tourism industry from Germany, Austria and Switzerland got acquainted with the opportunities for tourism in our country

Tourism is a priority and an important sector in our economy and you are welcome here — this message was delivered by the Minister of Tourism Evtim Miloshev at the opening of a specialized conference within the three-day forum ‘Erlebe Bulgarien’ / ‘Experience Bulgaria’. The Expedition Tour takes place between 5 and 7 June in the resort of Sunny Beach. The Ministry of Tourism, in partnership with the concessionaire of Burgas Airport and Varna Airport — Fraport Twin Star Airport Management AD, the Association of Incoming Agencies in the country (AIA) and Libena Resorts (Melia Hotels) organized the large-scale event on the Bulgarian Black Sea coast to present and promote to the leading tour operators and travel agents in German-speaking countries, product managers, industry organizations, journalists and other Bulgarian tourism product innovations. Representatives from Germany, Austria and Switzerland took part in the expedition tour - the three countries that are among the largest and most important markets for the development of tourism in our country. The conference was moderated by Klaus Hildebrandt, editor-in-chief of the world-famous German media fvw TravelTalk, and Dirk Rogl from Travel Commerce. On the Bulgarian side there were many representatives of the tourism sector and local authorities. The forum was opened by the Minister of Tourism and the Mayor of Nessebar Nikolay Dimitrov, who welcomed the participants. Minister Miloshev, who held numerous informal meetings and talks, congratulated the industry, friends and partners of Bulgaria at the opening of Experience Bulgaria:

‘I'm here to tell you: Our country has a priority in tourism development. Tourism as a traditional sector in our economy is a priority. ‘Minister Miloshev emotionally addressed the guests at the forum: ‘At least two generations of German tourists keep their memories of the sunny coasts and golden sands of Bulgaria. Our goal today is for the children and grandchildren of these generations to come to our country and understand why their parents carry this unforgettable memory of our country. Let's bring that emotion back!’

Minister Miloshev highlighted the great traditions in the development of Black Sea tourism and pointed out the diversity of opportunities related to the rich cultural and historical heritage, natural resources and delicious food.

He paid special attention to the geothermal wealth of Bulgaria, the modernization of the hotel facilities and the work with the German health insurance companies, which for several years allows German tourists to practice health tourism in Bulgaria, taking advantage of the opportunities for recreation, recovery and rehabilitation in the Bulgarian sea and SPA resorts. ‘It is important to know that Bulgaria is adapting, changing and developing its tourism product’, Minister Miloshev stressed. He added to the palette by pointing out that the Black Sea coast is home to some of the world's leading golf courses, and the sports infrastructure provides many opportunities for mass sport.

Minister Miloshev delivered his important messages to the foreign participants in the expedition tour, stressing in conclusion that hospitality is genetically inherent in Bulgarians because of the crossroads on which our country is located. Bulgarians are hospitable, humane and extremely tolerant people, he said and urged: ‘Come to rediscover Bulgaria! You are welcome here!’

After the official opening, AIA Chairman Ivan Groshev and the CEO of our maritime airport operator Frank Quante kicked off the working sessions. They joked that in terms of emotional belonging, the German Quante is now Bulgarian and the Bulgarian Groshev is more German. The two made an attractive presentation of the most famous Bulgarian resorts, presenting curious facts from our ancient and modern history and finding many common and intersecting points between Bulgaria and Germany.

The packed programme gave guests the opportunity to create engaging original content that will promote the Bulgarian tourism product to the multi-million audience in our country's important tourism markets positioned in Central and Western Europe.

The event was part of the Ministry of Tourism's overall marketing strategy aimed at establishing the country as a preferred summer holiday destination in the region.

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