Hristo Stoichkov invites foreign tourists on holiday in Bulgaria

Football legend Hristo Stoichkov is one of the new ambassadors of tourist destination Bulgaria. The USA ‘94 legend filmed a video address for a Romanian lifestyle show on a major TV channel as part of a campaign to promote our country.

In the video, Hristo Stoichkov invites Romanian tourists to visit the country in the upcoming summer season. “You know how hospitable we are, you are always welcome in Bulgaria. I’ve been to Romania many times and I know how you welcome me, that is why this year we expect you on our Black Sea coast”, says the great talent and winner of the most prestigious football awards.

In addition to focusing on the summer resorts, Stoichkov emphasized the various tourism products that can benefit Bulgarian and foreign guests - spa and balneo treatments, gourmet and wine tourism. The legend also draws attention to the winter holiday opportunities in our resorts. “Bulgaria is a preferred destination both by me and by millions of tourists from all over the world. We look forward to welcoming you,” further says the football legend.

The aim of the campaign is to strengthen and maintain the visibility and presence of Bulgaria in the most important target markets which generate tourists. The personality of Hristo Stoichkov is of world scope and brings the much sought after added value to the promotional activities carried out by the Ministry of Tourism. The video was filmed for free.

The Ministry will continue to cooperate with prominent and well-proven Bulgarians who glorify our country worldwide in all spheres of public life - science, culture, art, sports, innovation, to contribute to the positive image of Bulgaria as a safe and rich destination.