Bulgaria was presented as a destination with a rich history and cultural traditions during the International Exhibition Toursalon 2021 in Poznań

Within the framework of Toursalon 2021, an official presentation of the Embassy of the Republic of Bulgaria in Poland was held under the title “Bulgaria: a year-round tourist destination”. The event, which was attended with great interest, was opened by Minister Baltova, and the presentation was made by Nikolay Kostov, Bulgaria’s tourism attaché in Poland. Our country was presented as a destination with a rich history and cultural traditions, offering great opportunities for cultural, spa, rural, gastronomic and wine tourism.

Earlier, Minister Baltova held a bilateral meeting with her host, Andrzej Gut-Mostowy, Secretary of State for Tourism at the Polish Ministry of Development and Technology. She assured him that the Poland market is among the most successful and important markets for Bulgaria during the end of the summer season. The Bulgarian Ministry of Tourism annually implements an integrated communication campaign on the Polish market and thanks to the constant efforts, as for the period from May to early September 2021 we register an increase of over 90% in tourist visits from the Central European country compared to 2020. As a main priority of the Ministry of Tourism, the Minister pointed out the positioning of Bulgaria as a year-round tourist destination by promoting the diverse Bulgarian tourist product on the Polish market.

During the meeting, Minister Baltova extended an invitation to her colleague Gut-Mostowy for an official working visit in Bulgaria, as well as for intensifying the activities of the Joint Working Group for Tourism between the two countries.

During her working visit to the fair of regions and tourist products in Poznań, Minister Baltova held a number of other meetings with representatives of local business and regional organizations. Issues in the field of bilateral cooperation and the possible holding of a Congress of the Union of Polish Journalists were among the topics of conversation with Mr. Rafal Chaia, President of the Wielkopolska Tourist Chamber, Marek Traczyk, publisher of TTG and President of the Warsaw Chamber of Commerce, as well as with business representatives.

The future cooperation between the Wielkopolska Chamber and the Varna Tourist Chamber was discussed at the meeting.