Bulgaria presented as a year-round destination at BIT International Tourism Fair in Milano

13 February 2016

Bulgaria is presented as a year-round destination with endless opportunities for mass summer and winter tourism and specialized services at the International Tourism Fair BIT (Borsa Internazionale del Turismo) taking place from 11 to 13 February 2016 in the Italian city of Milano.

Five tourist companies along with the Municipalities of Dupnitsa and Elena occupy the Bulgarian information stand organized by the Ministry of Tourism on some 48 square meters. They all focus visitors' attention on specific offers for cultural itineraries, eco, rural and adventure tourism as well as gourmet and wine tours. Customers display serious interest to a number of topical products such as healthy lifestyle programs, spa and balneology, new types of shelter facilities, and especially to family houses.

These offers are targeted at young people aged 24-35 years and at married 35-45 year olds with average or close to average incomes, as well as travel agencies and tour operators. At the Milano Fair Bulgaria is positioned primarily as a country with rich cultural and historical heritage, well preserved nature and a network of protected areas suitable for ecotourism, sports activities, wellness services etc.

BIT is held annually in the exhibition complex Fiera Milano. 2300 exhibitors participated in the 2015 edition of the fair and the total number of visitors came close to 60 thousand from 130 countries. This year, the exhibition occupies an area of 86 thousand sq. m. and the expectations for the number of visitors are even higher. During its first two days the fair is open only for professionals, while the final day is aimed at mainstream users. Various seminars, workshops and numerous presentations are organized in the framework of the exhibition.


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