Bulgaria has been selected as an Honored Country at the 8th Athens International Tourism & Culture Expo 2021

21 October 2021

Bulgaria has been chosen an Honored Country at the 8th Athens International Tourism & Culture Expo 2021, which will be held in Athens, Greece from November 25-27, 2021.

For the first time the Ministry of Tourism organized the participation of the Republic of Bulgaria with an information stand on an area of 88 sq. m. The interest of the Bulgarian tourism sector to participate in the stand of Bulgaria is great, as seven companies, municipalities and organizations have so far: Bansko Municipality, Festivals in Bulgaria Association, Prevention, Rehabilitation and Recreation EAD, Ravadinovo Castle – In Love with the Wind, Rila Travel EOOD, Grand Hotel Bansko and Hotel Regnum – Bansko.

8th Athens International Tourism & Culture Expo 2021 is the largest international tourism exhibition in Athens, which annually features exhibitors from all tourism sectors in Greece and abroad.

This year over 120 exhibitors from Greece, Bulgaria, Cyprus, Denmark and others will take part, and 150 international buyers from 50 countries (Europe, the Balkans, the Middle East, Russia, Turkey, the USA and Canada) will take part in b2b meetings with exhibitors. The exhibition will offer an opportunity for all participants to increase their contacts, build new business partnerships and discover new destinations. The event will cover the tourist categories: Leisure, Luxury Tourism and Business Tourism (MICE) with an emphasis on cultural tourism.

Due to the COVID-19 pandemic, the exhibition will be held in a hybrid form – on site and online. Through a virtual stand, each online visitor will have the opportunity to make a one-click teleconference meeting with exhibitors.

Bulgaria and Greece are developing active cooperation in the field of tourism. Greece is the main target market for Bulgaria, and in 2019, it ranks second in the number of tourist visits in our country (over 1,100,000). Given the pandemic and anti-epidemic measures, visits from all markets, including Greece, have decreased significantly since the beginning of 2020, but are gradually recovering in 2021. Greece continues to be in the top 10 markets with the largest inflow of tourists to the country us.

Bulgaria attracts Greek tourists mainly with winter holidays (skiing and snowboarding) and balneo and spa combined with health tourism. Summer vacations are also among the choices of our neighbors, followed by visits to acquaintances, as well as the practice of eco and rural tourism.        

In 2020, the Ministry of Tourism launched an integrated communication campaign on the Greek market with a horizon of 2021, and in the period January – March 2021 a television and digital advertising campaign was implemented on the Greek market. Next month there will be a new TV and online advertisement of Bulgaria in Greece with a focus on the upcoming winter season and the safe conditions for vacation in our country.

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