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The Ministry of Tourism participates in the international travel exhibition World Travel Market in London
Today the 41st edition of the international travel exhibition World Travel Market in London was opened, which this year is held in a hybrid format – present from 1 to 3 November 2021 and virtually in the period 8-9 November. A total of eight co-exhibitors – tour operators and two municipalities – Sofia Municipality and Varna – are presented at the national stand together with the Ministry of Tourism. The United Kingdom is one of the priority markets for our country, and Bulgaria’s participation is in line with the National Tourism Advertising Program in 2021. A team of the Ministry of Tourism, led by Deputy Minister Irena Georgieva, took part in the exhibition. meetings with some of the leading tour operators on the UK market.
World Travel Market / WTM / is the largest exchange for professionals in the tourism industry and the second largest tourism exhibition in the world after ITB – Berlin. Traditionally, the forum gathers tens of thousands of visitors – professionals in the field of tourism. All participants – both visitors and exhibitors represent a wide variety of companies and sectors, products, services of workers in the tourism industry.
Our country is known among the citizens of Great Britain as a destination offering mainly vacations at sea and ski vacations. In 2021, the trend was confirmed among British tourists vacationing outside their country to choose a well-known destination, with 53% of them believing that testing for COVID-19 when traveling abroad is very important for their safety (https://www.ons.gov.uk/peoplepopulationandcommunity/leisureandtourism/bulletins/attitudestowardscovid19amongpassengersarrivingintotheukfebruary2021tojune2021/september2021#main-points). In this regard, Bulgaria has great potential to increase the number of trips from the UK for cultural tours, spas and wellness, combined sea and mountain tours and other specialized forms of tourism such as eco and rural tourism, adventure, golf, business and congress tourism / MICE /, festival and others, which will be presented on the Bulgarian stand in front of the thousands of spectators during the tourist exhibition.
