Minister Ilin Dimitrov Discussed the Opportunities for Promoting Destination Bulgaria to the Global Audience, in Partnership with a Highly Successful British Production

Prof. Bettany Hughes is ready to film a documentary series ‘Treasures of Bulgaria’

The opportunity to promote Bulgaria among the global audience, in partnership with a highly successful British production, was discussed by the Minister of Tourism Dr. Ilin Dimitrov and Prof. Bettany Hughes — historian and author of documentary series that lift the veil on remarkable achievements of civilization by tracing the history of humanity. Her television company Sandstone Global is an award-winning producer of remarkable, historically-focused documentaries that are broadcast on top international and UK television stations and platforms.

The Minister of Culture Nayden Todorov, H. E. Rob Dixon, Ambassador of Great Britain in Bulgaria, Deputy Minister of Tourism Prof. Mariela Modeva and Petar Todorov — Executive Director of the National Film Centre Executive Agency. The meeting is a continuation of the talks that Minister Ilin Dimitrov had with Bethany Hughes during the UNWTO FESTA Forum in Tirana in April 2023.

The possibilities to create a special series to present the treasures of Bulgaria were discussed. ‘Our country has an exceptionally rich history, which intertwines Thracian, Greek and Roman history and the unique cultural identity of Bulgaria. I am convinced that all this will be extremely attractive for your viewers’, Minister Ilin Dimitrov emphasized.

‘Treasures of the World’ is broadcast in 120 countries around the world and enjoys particular success. The first episodes of the documentary series featured Greece, Malta, Gibraltar, Jordan, Cyprus, the Mediterranean, Turkey East, Turkey West, Istanbul, Albania and Azerbaijan.

‘It would be a great pleasure for us to be able to tell the story of Bulgaria in the next episode, to showcase your rich history and cultural wonders of which you are justly proud,’ said Bettany Hughes.

SandStone's films are broadcast in primetime on the BBC, National Geographic, Viasat History, Discovery, Amazon and Netflix and are watched by hundreds of millions of viewers around the world to great critical acclaim. Each edition includes the expert contributions of local scholars who present the historical sites of the country they represent.