The TAJ hotel chain explores the tourism market in Bulgaria

Digvijay Singh, the general manager of the TAJ hotel chain, is in our country at the invitation of the Minister of Tourism, Nikolina Angelkova, to explore the Bulgarian tourism market. The two held a meeting today where they discussed tourism’s promising subsectors and its importance for Bulgaria’s economy.

Minister Angelkova introduced the guest with our country’s natural givens and presented several potential projects, which could be of interest to the company. The capital city, along with the Black Sea coastline, were discussed as attractive destinations for the development of a high-category hotel facility. „In this summer season alone we welcomed over 5 mil. international tourists“, Nikolina Angelkova indicated. She added that Bulgaria has excellent development perspectives for the winter season and highlighted that reported over 1.2 mil. international tourists. During the meeting the Bulgarian spa tourism development perspectives were also discussed.

The two commented on the political situation in the country. „Despite latest events, Bulgaria is a stable country, with investment in the tourism sector being a government priority“, Minister Angelkova emphasized. She added that the Ministry is prepared to assist with all administrative procedures should the hotel chain register real investment interest.

Digvijay Singh highlighted the cinema-tourism connection, which also has a part to play when selecting a destination, especially for Indian tourists. Presently, a program entitled In the Steps of Shivaay is under way – eponymous with one of Bollywood’s 2016 films, which was shot in Bulgaria. The program brings together landmarks from the film’s shooting locations, so the film’s fans would be able to visit and view them.

The TAJ hotel chain is among the biggest and most esteemed worldwide, having nearly 100 hotels in 62 countries. It is part of the India-based transnational concern TATA. It unites over 100 companies in diverse sectors – car manufacturing, steel manufacturing, electronics, IT, tourism, energy, and others. These provide employment to over 600 000 people worldwide, having a total market share worth in excess of USD 100 bln.