Minister Angelkova and H.M. Ambassador Zhang Haizhou discussed opportunities for advertising Bulgaria in China

31 August 2017

We are working actively for the advertising of Bulgaria on the Chinese tourist market in order to promote Bulgaria as an all year round tourist destination. This is evidenced by the number of foreign tourists from China in our country, who for the period January – July 2017 were almost 17 ths., which is a 53% growth compared to the same period in 2016. In the last year the tourists from China were over 18 500 ths. This was reported by Minister of Tourism Nikolina Angelkova in the working meeting with H.M. Zhang Haizhou, ambassador of the People's Republic of China in Bulgaria.

“It is very important for us to continue the cooperation within the opportunities provided by multilateral international fora such as the World Tourism Organization (UNWTO) and the UNWTO Silk Road Programme, the minister added. It became clear that the Ministry of Tourism will be actively involved in the forthcoming initiative “2018 - China Tourism Year”. The objective of the event is the promotion of European tourist attractions by illuminating them in red with golden stars to make an association with the Lantern Festival in the PRC, which will be held on 2 March 2018. “This is the next important step for the good cooperation between the two countries in the field of tourism”, the minister stressed.

They discussed possibilities for common initiatives in the field of tourism, which will increase the tourist flow from China to our country, as laid down in the Annual program for the national tourist marketing and advertising for 2018 of Bulgaria.

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