Interactive video on Ministry of Tourism’s façade promotes Bulgarian places of interest

Starting this month, the Sofia locals and visitors may obtain various information about the national tourism sites via video materials, photos, and text owing to the innovative concept for integrating digital and outdoor advertising. The founders of the interactive tourism guide about Bulgaria – the ILoveBulgaria platform – have developed a turnkey creative concept to implement the branding project on the Ministry of Tourism’s display windows at 1, Saborna St. Video monitors rotate videos about various Bulgarian places of interest and municipalities. The platform has diverse information about the national tourism sites and promotes our country as a year-round tourism destination.

The video materials will be changed regularly so that visitors in Bulgaria’s capital may become aware of the natural and historical landmarks, which are most suitable for visiting during the relevant season. That concept was elaborated under the guidance of Bulgarian sculptor, Prof. Dr. Plamen Bratanov, a leading expert in industrial design and member of the Union of Bulgarian Artists.