Bulgaria with innovative tourist advertising at the international show in London, which is developed by students

The Ministry of tourism and the University of Ruse signed an agreement on cooperation in digital technologies 

Digitalisation and implementation of new technologies are among the main priorities of the Ministry of Tourism in its advertising and marketing policy. We will promote our country in an innovative way so as to make it more competitive and sought as an all-year-round destination, the Minister of Tourism Nikolina Angelkova stated during her visit to the University of Ruse “Angel Kanchev” where she congratulated students and faculty on the National Enlighteners’ Day.

She signed with the rector of the higher school Prof.  Velizara Pencheva a framework agreement on cooperation, which focuses on development and use of modern technologies for visualization of advertisement in tourism.

As a result of this partnership students from Ruse will take part in the first digital corner at the Bulgarian stand at the international travel show WTM in London this November.  Through the implementation of the joint project 3D souvenirs of Bulgarian tourist landmarks and attractions will be created on the spot and offered to visitors.  These include some Danube fortresses, the Rila Monastery, the Rock-hewn Churches of Ivanovo, etc.

Introduction of more digital technologies is set out in the Annual Programme for National Tourist Advertising and we will actively work in that direction with the EU Commissioner Mariya Gabriel, as became clear from the Minister’s words. 

The initiative for the digital corner is aimed at promoting the cultural and historic richness of Bulgaria.  It will elaborate the single platform with mobile application I love Bulgaria, created by the Ministry in 2016, which combines all elements of the tourist sector – landmarks, accommodation, food and drinks establishments, accompanying services, etc., Minister Angelkova specified.  It includes the 100 national tourist sites.  By scanning the QR code of each national site information and visualization of its 3D image will be provided.

At her meeting with the academic community of the University of Ruse Minister Angelkova pointed out that education is a priority in the governance programme of the government.  She noted that the sector relies very much on the quality training of personnel for tourism, as good services and Bulgaria’s image depend on them.

Minister Angelkova also reminded that Ruse is part of the 12 wine and culinary destinations in Bulgaria, the new and joint initiative of the Ministry of Tourism and the Ministry of Agriculture, Food and Forestry.  Destination Mizia includes not only tourist attractions in the region but also its typical wines and traditional meals.